Every mother has an unconditional love for her children, they are always with them and would do anything for their wellbeing.
Therefore, we created an initiative on real Chilean mothers, which helped us find and reward that unique and unconditional mother, and positioning Vitamina, delivering brand value.
And so, El Gran Corazón De Chile, physically and digitally sought stories, with activations, posts and a mini-site, under a single premise: unconditionality.
