We created and produced the Auranet positioning campaign, the construction software that allows everything to be controlled.
Administering a construction site deserves order. Trucks with erroneous loads, bags of cement left over and calculations that do not fit can be chaos.
Therefore, we created a campaign that exemplifies how having Everything Controlled can work better.
We made a spot that exemplifies the problem-solution of a construction manager. A mini-site, mails and post on Facebook, integrated the busy media and also gave life to Auraboss, a character who explained the characteristics and processes of the software.
