Credicorp Capital; la excelencia, nuestro compromiso.
Excellence, world-class advice and the value of doing business well, are the commitment to its clients of Credicorp Capital, a high wealth financial bank with a presence in Peru, Colombia and Chile.
And that positioning should be reinforced in a radio phrase.
This is how we decided to get closer to a message “that helps me with good data” and get away from the classic self-reference in this area. In turn, we gave him an address that combines music with narration, between them being a whole that plays between nuances and silences, in order to captivate the receiver.