Marketing and SMEs in a Chile 2020: The time has come to change.

In times of crisis, the success of brands depends on the speed with which they execute their strategies.

Now is when brands should be noted and not as an advantage under the circumstances if not as a contribution to their customers.

In times of crisis, the success of brands depends on the speed with which they execute their strategies.

Now is when brands should be noted and not as an advantage under the circumstances if not as a contribution to their customers.

“We are very affected by the crisis that the country is suffering today and that is why we want SMEs or large companies to see this situation as an opportunity to build a speech” Fojas 0 “using the best tools, stories such as neuromarketing so arrive with empathy and approach the public we want to reach, ”explains Felipe Vargas, partner and CEO of Aztro.

Thus, as Cristián Toffolo, partner and General Director of Aztro explains that “when you fall you have to stand up immediately. This is how brands must react, with contingency, truth and help. Because whoever does it first wins and the publicists have that mission of doing responsible and non-opportunistic marketing. ”

Source:Bulb.