Aztro creates multimedia initiative for the agricultural world.

The need to reach farmers throughout Chile, a country whose long territory makes it difficult to deliver solutions, led the Aztro agency to develop the La Ruta Simple project for the Israeli company Adama, showing a path for innovation at the junction between the world of agribusiness and marketing.

This is a campaign that reaffirms that the ways of selling have changed, adapting in this case to customers and the vast Chilean geography. The Simple Route consists, as explained in Aztro, of a multimedia initiative that provides field support with a portfolio of solutions from one of the world’s largest companies in crop production and protection.

Source: Publimark